Lilac Flower
Lilac Flower

Self Branding

Categories

Visual Identity | Branding

Project

Classroom Project

Year

2024

The course was structured into three assignments. In this one, we were tasked with integrating the initials of our first and last names to design a monogram or icon that represents both our personality and family traits. The exercise aimed to help us explore self-branding and reflect on how we want to be perceived by the world.

Devnagri + Latin integration

The final icon showcases the Devnagri 'Sa' to be the myself who is holding to his family to grow. The 'S' is shown as my family who is stable and standing upright being supportive.

Latin + Latin integration

The final icon showcases the Slab serif'S' to be the family which is always supporting and stands stable. The Sans Serif 'S' is shown to be safeguarded by the family and growing and trying to vertically extend showcasing me.