Visual Identity: A Box
Categories
Branding | Identity Design
Project
Design Project, ENSAD
Year
2024-25
To create a visual identity which isn’t confined to brands or companies. It can be something that moves, evolves, and travels; yet still carries its own voice. The goal is to make it speak without words.
About Brand - A Box
It travels from one place to another, filled with memories shared by people. Each stop adds new stories some told, some felt weaving together a living story of connection and belonging.
Its mission is to create a community abiding all the boundaries and regions, just people communicating to people.
A Box carries letters, souvenirs, and memories from one person to another, inviting people to share their stories and connect through nostalgia. The visuals draw inspiration from the cobblestone streets of Paris, where human forms are simplified to reflect the city’s rhythm and warmth.
It serves to everyone in the society across France, where they are free to express, join and experience as a community. It is not tied to a specific age group or region.
